“Impostor Syndrome is a pervasive feeling of self-doubt, insecurity, or fraudulence despite often overwhelming evidence to the contrary.” - Scientific American

We believe that everyone is an impostor—walking through life with a fake-it-till-you-make-it mentality and a fear of being discovered as a phony at any moment. But if everyone has impostor syndrome, then maybe no one really does. And that's our mission—we want to help the impostors feel more confident in their projects and businesses and lead imposters to great success.


who we are

We are on a mission to make good design accessible to individuals and businesses of all stages. 

We believe that strong and smart branding should not and cannot be reserved exclusively for the Series B and C companies of the world with hundreds of thousands of dollars to spend.  Individuals and early-stage companies deserve the best brand, design, and strategy, and we are here to provide it.  We will partner with you, identify your pain points and problems, strategize on solutions, and help you go from concept to reality.  We focus heavily on digital products but love any and all concepts and are truly industry agnostic.


don't just believe us


Meryl Breidbart

Founder & CEO

When I was eight years old, my dad refused to buy me KidPix 2 and instead sat me down in front of this thing called Adobe Photoshop 4.0.  

My world forever changed.  Sure, Photoshop lacked many of the bright and colorful features that made KidPix so appealing to a third grader, but what it lacked in Elementary-school mentality it certainly made up for in capacity and capabilities. And the rest, as they say, is history. 

I have a BA in Visual and Environmental Studies from Harvard, an MFA in Design for Social Innovation from SVA, and experience founding and working at startups (Chirps backed by Mark Cuban, Amino, Jopwell).  Additionally, I was honored in 2016 as a Forbes 30 Under 30 for Social Entrepreneurship.

I bring tremendous experience working with early-stage startups and a passion for design and branding to the table. I look forward to working with you!