Amy Chua

Author Amy Chua needed a new website and brand identity ahead of the release of her new book, Political Tribes. We created a clean logo, color palette, and iconography that allows Chua's work to speak for itself.

We built to be a resource for her readers, students, and the press.  It highlights her newest release, praise for it, and all of her recent book reviews while still enabling visitors to explore all of Chua's many books.



A New Logo

Chua did not previously have a formal logo for her brand.  We set out to create one that is clean, fresh, and malleable—Chua is published on a wide array of subjects and needs a versatile brand.


A new Website

The site we built highlights all of Chua's many accomplishments, connects readers with the press on her new book, and serves as a platform for Chua to share all aspects of her writing career with her readers and fans.